It takes a lot to achieve good positioning. You can’t just throw away all the work you have done when decides to change your domain.
We want to make sure that you know the best ways to change domains for any reason. We also want to ensure that the organic position work we did in previous months is respected.
In many cases, a domain change is necessary. However, some situations call for it.
Domains no longer represent the identity
You have changed the registered company name for some reason. The domain name you used before could become outdated. You will need to get a new domain.
Domain changes are usually caused by a rebranding, which is a change in the style of the company, or the domain.
Domain not delivering the results expected
It is not well positioned, then. This could be because has difficulty pronouncing the domain, cannot remember it, or is not a good fit for our target audience. We can try a different domain if it seems more suitable for us.
Browsers block domain
There is nothing more to say if our domain fails the filters due to some unknown reasons. We simply need to change it.
We no longer like that domain name and have chosen the one we prefer.
Just like society, companies, identities, and individuals change, and evolve. Our tastes, our activities, and even our names can be used to do this
It is possible that something which, a few short years ago, perfectly represented our project or business, could stop doing so, with no change.
It’s time to switch domains and find one that better represents your company and projects.
Change your domain name without losing your SEO position
Google may guarantee that the position will not be lost, but in reality, it can take a few days to stabilize. It is important to remember that traffic may decrease even after following all the steps.
As with many other things, organization is the key to a successful domain change. If you follow all the steps, you can recover your position within a few short weeks.
You will also be able to maintain your SEO work and possibly even improve it if the new domain is superior to the old.
Audit and inventory your website
It will help you find any errors. should pay particular attention to any tools that you use. This will allow you to verify whether they are still working correctly after the domain switch.
Make a list of all the backlinks to your site, and check the redirects. Also, check the hyperlinks on your website.
Website Backup
You must first make a backup of your website. You can ask your host for help if you’re not sure how to do this. They can explain how to do it or show you where you can find the last backup you made.
A backup copy must be created before any important changes are made.
It is also advisable that you create an automatic backup of your website every 24 hours. This will allow you to restore it at any time in case there are any problems.
Domain Migration
You have three choices to complete this task. The easiest option is for your host provider to do it. Some providers will do it for you directly.
Others allow you to stage it (in parallel) in just a few moments. You make a new copy and have two websites active for a short time.
The old domain will be used for your website, along with the backup content. It allows you to delete one you don’t need later and leave it on the production website with the correct domain and servers pointing at the correct name of the web.
The second option is to modify the. htaccess with a redirect. It is important that know how to code, as you will need to manually add the redirection.
The third option is to upload the backup to the space allocated by the hosting and then change the URLs in the WordPress general settings.
Google Search Console Configuration
It is important to remember and configure the new domain for all tools we use to measure traffic, visits, performance, or analytics.
To request a change of domain in Google Search Console, we must change the address within the Property Configuration, in the configuration.
This request requires us to create a new sitemap so that Google may index it. We can then check traffic using Google Analytics, or any other tool we have linked with our website for this type of verification.
Contact us if you don’t have enough manpower or time to implement all these steps.
